When a company or manufacturing organization comes up with a new product, it needs to survey the public. Understanding the first reaction to a consumer-oriented product is essential. To understand if people like the new product, a new product survey needs to be conducted. SurveyPlanet has new product samples and templates that can be used to help you succeed in rolling out a new product.
As a strategic precaution, most businesses survey a new product launch to protect themselves from making a poor business decision.
When releasing a product or service, it's better to act sooner rather than later. With the right new product survey questions—and a little help from SurveyPlanet—you can learn exactly what needs to happen to improve a product and ensure a more successful debut.
New product questionnaires should not just ask the same boilerplate questions. For example, a sample survey questionnaire for a new food product will differ greatly from one for a cosmetic product. The same goes for a questionnaire about product quality since every product category has its own important features and areas that can be improved.
Therefore, it is important to find the correct new product question examples and choose wisely. Each question should provide valuable feedback from customers regarding the features needed to make the product successful. Only then can the best product be brought to market—one that customers will actually want and purchase.
With that in mind, choose product evaluation survey questions based on a few different categories. The following three will collect the insights necessary to make improvements to a product prior to launch.
Before asking questions about a new product, it's important to gain insight into whether a target audience recognizes your brand or its product category.
As a follow-up, ask what category a product fits into. It's important to find out early if it even makes sense to launch a product in this particular sector.
If an already well-known brand, customers might feel confused if a new product is completely outside its usual category. Consumers like brands to stick with what they know. Asking the correct product research survey questions can help confirm a proposed product is on the right track.
Having trouble creating the right questions for a survey? Read our guidelines on how to write good survey questions to ensure relevant customer feedback.
Next, ask specific questions about the product with an effective product satisfaction survey that contains relevant questions about the latest features being offered.
Come up with questions that will provide information about whether the correct criteria were given priority. A new product survey can ask respondents to rank features from high to low, which will give input about what the target audience is looking for. This section of the survey should also ask consumers for feedback about a proposed product and what they would change about it.
Read our beginner-friendly blog about conducting survey research in seven easy steps to get more valuable tips and tricks.
Finally, every detail about a user's experience with a new product is important. Typically, such questions are only asked of respondents who have had the opportunity to use the product directly. Seeking information about customer experiences—and getting answers to customer satisfaction questions—will gauge whether customers are having a good experience with a prototype.
The goal is to better understand what features are well received and areas that need improvement. A product feedback survey is essential to providing customers with what they want moving forward. It will also provide valuable insights about how to deliver the best customer experience possible by guiding changes and improvements to products based on user feedback.
A customer feedback form is a great addition to standard market research surveys. It is especially helpful to product managers and similar corporate stakeholders.
Let's consider a hypothetical scenario where a company is planning to launch a new smartwatch. Here are six steps that are an example of market research for a new product. The objective is to understand the potential demand, the target audience’s preferences, and the competitive landscape for the new smartwatch.
Conduct online surveys to gather insights from potential customers about their preferences, needs, and expectations of a product.
Look for patterns, trends, and common preferences among the target audience. Identify potential product features and pricing that align with consumer demands.
Based on the research findings, develop a marketing strategy for the new product. This should include positioning the product, selecting the target audience, determining the pricing strategy, and planning promotional activities.
If possible, create a prototype of the product and conduct usability testing with a small group of potential customers. Gather feedback on the design, functionality, and overall user experience to make necessary improvements before the final launch.
Launch the new product with the marketing strategy in place. Continuously monitor customer feedback, reviews, and sales performance to make further improvements and adjustments as needed.
Bonus tip: Product-market fit
Product-market fit (PMF) is a concept used by businesses and in the startup world to describe the alignment between a product and its target market. It signifies the extent to which a product satisfies the needs, preferences, and demands of the target customers.
In essence, achieving product-market fit requires a company to develop a product that resonates well with intended buyers, which leads to strong demand, customer satisfaction, and, ultimately, business success. When a product fits the market well, it meets a genuine need or solves a specific problem that customers are experiencing, making it valuable and compelling to them.
Market research is a crucial step in the product development process, as it helps companies make informed decisions and increase the chances of a successful product launch. This is why we made a list of valuable resources to inform you more thoroughly on this topic:
Now that you know which categories to focus on, what about the specific content of a new product research questionnaire? Our survey software is here to help. Here are three survey questions to ask before launching a product:
In order to properly research the market, choose the right new product launch questionnaire. When doing so, keep in mind that every new product survey needs to contain the proper questions. These may differ based on the product’s category. A sample questionnaire for a new food product will differ greatly from those for a clothing item.
To make a sample questionnaire for a new product launch, use our new product survey questions examples below as inspiration. You can customize these to meet specific needs:
You can read more here about market research and find more helpful question examples.
If looking for inspiration regarding questions to ask customers, a 1-to-10 satisfaction scale can be constructive in creating a valuable and engaging survey. Here are some additional new product survey questions that will help collect customer feedback:
Need additional help analyzing your survey questionnaire for a new product? In that case, we suggest reading our blog about the Likert scale and how to interpret the results of a satisfaction survey scale.
Many companies use the net promoter score (NPS) to gauge customer satisfaction and loyalty. It is often used as a key performance indicator (KPI) to track the performance of a business. It's a simple, straightforward, and widely used metric.
The NPS measures customer satisfaction and loyalty. It is calculated by asking customers a single question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?"
Our blog NPS Survey—What Is It and How to Write One Well?provides valuable information about NPS that can be helpful when carrying out a new product survey.
Businesses use the customer effort score as a complement to other customer experience metrics like NPS and customer satisfaction score (CSAT). It helps identify pain points in the customer journey and choose targeted actions to improve processes and services, which will ultimately enhance the overall customer experience.
The underlying philosophy behind CES is that reducing customer effort leads to higher customer satisfaction and loyalty. CES is typically measured through a survey question asked after customers have specific interactions or experiences, such as support calls, online transactions, or completing a service request.
To gain insights into a planned product launch, get inspired with our new product or customer feedback survey templates and create your survey today.Sign upfor an account with SurveyPlanet to get started.
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